What is a customer’s first exposure to a brand? Is it through using the product directly? Is it through word-of-mouth or an online ad they may have seen?
Ideally, you want your potential customers to have a base understanding of your product or service before they get to an order page for the greatest chance of a successful sale. This exposure to your brand primarily occurs through viewing marketing collateral.
Marketing collateral includes brochures, media kits, case studies, testimonials, white papers, landing pages, explainer videos and more. The best marketing collateral drives customers to buy a particular product or request a service or request more information.
Marketing collateral is every type of material or content built around your brand. It could be a white paper describing your unique business and its industry impact, a well-designed sell sheet which highlights the benefits of your product or service, or a full media kit that is sent to top-tier professionals in the industry.
BizBuzz Digital loves to help companies grow by developing a wide range of effective types of marketing collateral. We want people to know about your brand, and we want to make sure they do through wonderful and captivating marketing materials.
Customers will perceive your business in a positive light far before they ever make a purchase and experience it for themselves. If the marketing collateral is good, the seed is already planted. The heavy lifting is already done.
We work to develop whatever types of collateral that you may need, from brochures, to expansive media kits, web designs, white papers, blog content, and more. We want your marketing collateral to tell your story.
Every great business has a great story to tell, and the best of them can capture that narrative in an informative pamphlet, brochure, sales page, video, or a simple short ad. It is time for you to shine and introduce your brand in the most eye-catching kind of way.