There are many brands that do not have a solid voice. They may have a good price for their product. They may have an attractive web design. But the brand has no clear unifying factor to elevate it beyond a cookie cutter product.
Customers feel this emptiness and it reflects in sales numbers and a lack of enthusiasm. Establishing a brand identity connects customers to the larger message of the business to resonate with them in a more meaningful way.
Brand identity encompasses how a business stands out in the crowd, what makes it special, and why people should care.
At BizBuzz Digital, we can commit time and energy into developing a remarkable brand identity. We can facilitate a stronger identity moving forward for your company. This can manifest in many ways, including:
- Eye-catching visuals
- A consistent color palette for all mediums, from the website to the merchandise
- A clear message and easy-to-understand mission statement
- A local or community-based tie-in
- Pain-point research
- Creative slogans and catchphrases to grab onto
- Suitable marketing collateral that fits the tone of the company
- A definitive main logo
We strategize, organize, and design a full campaign on brand identity. We want to associate your influential brand with a singular voice and message.
For established companies, we seek to understand what makes your business appealing to your potential customers, and we harness this knowledge to grow your identity in a positive and powerful direction.
For startups or new companies, we strategize with you to come up with a compelling and impactful brand identity that will resonate across every target market.
Give us a call to explore how your brand identity can be improved. We are available at (256) 712-3509. We can meet with you at no obligation to discuss the various ways in which we can develop your brand to reach new customers and stand out from competitors in a powerful way.